As part of our Digital Marketing Module we were asked to create a fictional company and build them a marketing strategy. This is Álainn, a fictional cosmetics company based in Dublin. Álainn is aimed at young women looking for affordable and flawless cosmetics. A website, video ad, print ads, banner ad, app, prototypes, social networks and a logo were designed and developed. Please click on the Álainn picture to be directed to the website and the brow | envy picture to be directed to the app. The posters ads underneath were created using Adobe Photoshop and Illustrator.